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Faces Platform – Code of Conduct for Prescribers & Practitioners

Faces Pharmacy Marketplace & Prescribing Terms of Use

Scope: Applies to all licensed prescribers and qualified practitioners using the Faces platform for e-prescribing, clinical services, or ordering of prescription products.


1. Purpose & Scope


This Code of Conduct sets out the professional standards, responsibilities, and expectations for all prescribers and practitioners using the Faces platform.

Faces is committed to:

  • Protecting patient safety
  • Promoting ethical prescribing and treatment
  • Supporting professional development
  • Working in alignment with UK clinical regulations

Use of the Faces platform signifies agreement to uphold this Code and comply with all associated legal and regulatory obligations.


2. Practitioner Responsibilities


Practitioners must:

  • Be appropriately qualified, trained, and insured for the treatments they offer or request prescriptions for.
  • Submit honest, accurate, and complete information when requesting prescriptions, including client details and treatment intent.
  • Only request prescriptions within their clinical scope of competence.
  • Follow all relevant health, safety, and consent protocols when delivering treatment.
  • Not misrepresent themselves, their qualifications, or their relationship with a prescriber.
  • Not pressure prescribers for inappropriate or unethical prescriptions.
  • Not re-sell, stockpile, or distribute prescription-only medications for non-clinical use.

3. Prescriber Responsibilities


Prescribers must:

  • Hold a valid license to prescribe and be registered with a relevant UK body, such as the GMC, NMC, GDC, or GPhC.
  • Prescribe only for treatments within their competence and in accordance with their regulatory body’s prescribing guidelines.
  • Conduct appropriate remote or face-to-face consultations before issuing a prescription as following regulatory guidelines
  • Maintain clear and accurate prescription records, clinical rationale, and patient suitability.
  • Report any suspected misuse or falsified information to Faces or relevant authorities.
  • Not prescribe based on personal, financial, or non-clinical motives.
  • Not enable or participate in misuse of prescription medicines.

4. Clinical Safety & Compliance


All users must:

  • Comply with MHRA regulations, GPhC guidance, and their professional council’s standards.
  • Uphold cold chain, storage, and prescription handling standards where applicable.
  • Inform Faces if they suspect any breach of compliance, misuse of products, or unqualified activity on the platform.

5. Professional Conduct


  • Act with honesty, integrity, and respect at all times.
  • Treat fellow practitioners, prescribers, pharmacy partners, and clients with professional courtesy.
  • Faces enforces a zero-tolerance policy for:
    • Bullying or harassment
    • Discriminatory or offensive language
    • Unsafe clinical practices
    • Fraudulent activity

6. Reporting & Enforcement


If you witness or experience behaviour that violates this Code, please contact: [email protected] – All reports are treated with discretion and can be submitted anonymously.

Breaches of this Code may result in:

  • Immediate suspension or termination of the Faces account
  • Notification to relevant regulatory bodies (GMC, NMC, GPhC, GDC)
  • Legal action if required under UK law

7. Acknowledgement


By using the Faces platform as a prescriber or practitioner, you agree to:

  • Abide by this Code of Conduct
  • Uphold the highest standards of professional integrity
  • Act in the best interests of patient safety and public trust
  • The actions, conduct, or views of individual users do not represent or reflect the values, beliefs, or official position of Faces as a company.

If you are a regulator, professional body, or external stakeholder and wish to partner with us, please

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